OVERVIEW

Muuvment: 

Watch documentaries and take action.

About: Muuvment is a streaming platform that enables documentary viewers to take action on related social issues.

Role: Head of Design Strategy

UX DESIGN

I partnered with another designer to center Muuvment's site structure around storytelling. 

The basic premise is that after watching documentaries, viewers can take action on social issues and then track their impact.

Watch.

Watch documentaries on issues that matter.

Take action.

Connect to organizations creating change. Take action with petitions, volunteer opportunities, lifestyle pledges, and more.

Track impact.

Track the impact of your actions. See how organizations you care about are making a difference.

Watch

Take action

Track impact

We designed the site's architecture around four distinct user account types.

I researched and designed the user types and made sure each user journey worked with the others to form a coherent, compelling whole.

Section of wireframe map

USER RESEARCH

I collaborated with Muuvment's engineers to design feature sets around user needs.

Most of the site's content will be user-generated, which posed unique design challenges. I was responsible for creating the framework through which this will happen. In order to find out what users and stakeholders needed, I used the following research methods: 

 • Foundational user interviews

 • Participatory research

 • Competitive analysis 

Early-stage process